Singapore Airlines (SIA) has been voted the Most Attractive Employer in 2023 by 2,753 locally-based respondents in an independent survey commissioned by Randstad Singapore.
In the 12 years of Employer Brand Research in Singapore, this is the sixth time the company has captured the hearts of employees and job seekers in Singapore as the best company to work for in Singapore. The last time SIA claimed pole position was in 2020, before the COVID-19 pandemic.
SIA is also the first and only employer to be inducted into the Randstad Employer Brand Hall of Fame for being the most-voted company consecutively from 2012 to 2014. The company returned to the Most Attractive Employer ranking from 2018 onwards.
The annual Randstad Employer Brand Awards is a ranking of employer attractiveness for Singapore’s 75 largest commercial companies and institutions that are known by at least 10% of the local population. Voted by 2,753 local respondents, companies were rated on their relative employer brand awareness and attractiveness.
This accolade showcases SIA's commitment to excellence and its reputation as a leader in the travel industry. The airline's focus on fostering a supportive work environment and prioritising employee growth has made it a standout choice for job seekers and a benchmark for other companies.
Singapore Airlines' recognition as the Most Attractive Employer is a testament to its employee-centric approach. The company has won the hearts of its workforce and set a positive example for other companies that are working towards improving their employer branding and employee satisfaction.
Randstad would like to extend our heartfelt congratulations to all the winners this year for being the most attractive companies to work for in Singapore. No matter your ranking this year, it is a remarkable achievement that reflects your hard work and dedication in creating work that feels good for your employees.
These companies have set a high standard, especially amid a competitive job market, where employers have to constantly innovate and adapt to the evolving market conditions and changing talent expectations. This year’s winners have demonstrated the qualities needed to distinguish themselves and attract the best and brightest individuals in a dynamic environment.
Randstad presents the Most Attractive Employer trophy, designed by Dutch designer Marcel Wanders.
top 10 companies in singapore to work for
Here's the list of the best companies to work for in Singapore in 2023. Recognised by Randstad Employers Awards, these companies are known for their strong dedication to employee well-being and professional growth across various industries.
- Singapore Airlines
- Danaher Corporation
- Changi Airport Group
- Pratt & Whitney
- Edwards Lifesciences
- Marina Bay Sands
- Procter & Gamble
- Dyson
- DBS
- ExxonMobil
Mr. Goh Choon Phong, Chief Executive Officer at Singapore Airlines said, “We are grateful for our outstanding colleagues, who dedicate themselves to offering the best possible travel experience to our customers every single day. This recognition from Randstad validates the SIA Group’s longstanding commitment to attract and retain talent in Singapore and around the world. We know that the SIA Group can only remain competitive and resilient in a dynamic operating environment by offering our people a meaningful and rewarding career, taking care of their well-being, and prioritising their growth and development.”
[L-R] Maxim van Damme - Country Director at Randstad Singapore, Mr. Goh Choon Phong, Chief Executive Officer at Singapore Airlines.
deep dive into 2023 most attractive employers in singapore
Companies in the survey were rated on their relative employer brand awareness and attractiveness. The survey requests local participants to evaluate organisations based on ten essential employee value proposition (EVP) drivers. These drivers include factors such as ‘salary and benefits’, ‘good work-life balance’ and ‘career progression opportunities’.
The top attractiveness score was 69.15 out of a maximum of 100, which is 9.49 higher than the previous year.
Compared to 2022, Danaher Corporation improved the most in attractiveness score, gaining 13.05 points in a year. Two other companies that have recorded more than 10-point gain in a year are Changi Airport Group and ExxonMobil, increasing their scores by 10.84 and 10.86 respectively.
Both Danaher Corporation and ExxonMobil are the new entrants in this year’s top 10 most attractive companies to work for in Singapore.
Jai S. Krishnan, President for High Growth Markets at Danaher said, “We are truly humbled by this recognition, which reflects the passion and commitment of Danaher colleagues in Singapore and the region to serve our customer needs. Our success also would not be possible without the world-class innovation, science and business ecosystem that Singapore provides. At Danaher, our associates (employees) are inspired every day to constantly improve our work and fulfil our purpose of “Helping Realize Life’s Potential”.
see also: top 20 companies in singapore
top 3 sectors to work for in singapore
The relative employer brand awareness and attractiveness scores are also measured at the industry level. Out of the 10 industries in the voting, the life sciences sector received a majority of positive votes and was ranked top with 59.2 points out of a maximum of 100, making it the most attractive sector to work for in Singapore. The industry recorded a 6.4 point increase from 2022.
The top three most attractive industries to work for in Singapore this year are:
- Life sciences
- Hospitality and recreation
- Services (security, facilities & catering)
The semiconductor manufacturing sector recorded the best improvement, as their year-on-year attractiveness score increased from 39.2 to 49.3.
download the full copy of the 2023 randstad singapore employer brand research report
The 2023 Randstad Employer Brand Research provides employers with a unique opportunity to gain new insights and validate their assumptions of employees and job seekers.
This study on employer branding is the most comprehensive and globally representative independent research to date, encompassing 163,000 participants across 32 markets, including 2,753 respondents based in Singapore in January 2023.
Fill in the form below to get your complimentary digital report.
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