About my client
I am representing one of the global leaders in automation and technology solutions delivering tailored solutions through its comprehensive portfolio, including sensors, controllers, robotics, and healthcare devices
As part of their expansion, they are looking for an APAC Product Marketing Specialist where you would be tasked with developing and executing go-to-market strategies, managing the product lifecycle, and create compelling value propositions that differentiate their solutions in the market
About the role
Reporting to the Product Marketing Director, your role would includes
- Develop and execute the Go-To-Market strategy for the assigned sensor and vision technology portfolio, ensuring alignment with global and regional business objectives.
- Manage the assigned product portfolio, ensuring alignment with the company’s strategic objectives, and monitor product performance throughout its lifecycle.
- Conduct market research and competitor analysis to identify trends, opportunities, and threats, using insights to enhance product offerings and marketing strategies.
- Work closely with global, regional, and local teams, including sales, R&D, and operations, to ensure seamless product delivery and alignment with market demands.
- Provide training and materials for sales teams to effectively communicate product value and drive customer engagement.
- Track and analyze regional performance metrics, identifying opportunities for optimization and growth.
Skills and experience required
- A minimum of 6 years of experience in Product Marketing Management, ideally in a regional role within Asia Pacific.
- In-depth knowledge of sensor and vision technologies, including their applications in industrial automation or related fields.
- Strong understanding of market trends, customer demands, and competitive landscapes in the APAC region.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977).
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