crm and media executive (2 years contract - luxury brand).

• One of the fastest growing luxury fashion brands.
• Marketing-centric role, primarily focusing on strategic media buys across the region.

CRM and Media Executive (2 years contract)

about the company

Our client is a global luxury fashion brand. With concrete plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2024.

about the role:

• Overseeing the SEA region.
• Work closely with the SEA marketing team to roll out omni-channel marketing initiatives, focusing on Media and CRM.
• Plan and influence the media strategy for the SEA region to enhance the brand’s digital footprint across online and offline channels.
• Customize global marketing briefs for each market and identify new opportunities to enhance visibility and desirability through localized media plans.
• Strategize and execute the best media buys, tailored to each country across the region.
• Analyze the outcomes of media campaigns and provide actionable recommendations for future enhancements.
• Work with digital agencies to refine the SEA regional media plan across various stages of the customer journey, sharing cross-market insights and best practices.
• Contribute to the development and execution of CRM strategies aimed at expanding the customer base and amplifying brand impact across SEA.
• Forge strong partnerships with cross-functional teams across the SEA region, ensuring alignment with the brand’s vision and effectively integrating local feedback.
• Communicate global guidelines clearly and adapt them to local contexts to strengthen relationships and brand consistency.
• Standardize and define key customer metrics across SEA markets to ensure uniformity.
• Analyze consumer behavior across different markets and brands, offering tailored solutions for each regional market.
• Conduct competitive analysis and market research to understand new consumer trends and enhance local loyalty programs.

skills and experience required:

• At least 2 years of hands-on experience in media buy strategies, regardless in an agency or in-house.
• Proven experience in crafting and executing successful digital marketing campaigns and media strategies for retail brands.
• A degree in Marketing, Communications, Business Analytics, or a related field.
• Prior CRM experience will be an advantage.
• Excellent written and verbal communication skills, capable of tailoring messages for diverse audiences across the region.

If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.

(EA: 94C3609/ R23112482)