about the company
My client, a leading B2B tech company, is seeking a Paid Digital Media Manager to drive the execution and optimization of paid digital campaigns across multiple platforms. This role will focus on managing paid media strategies, overseeing digital advertising performance, and ensuring seamless integration with broader marketing initiatives to enhance brand visibility and lead generation in the APAC region.
This is a contract position with the potential for renewal or conversion, offering an exciting opportunity to work in a dynamic environment and contribute to data-driven digital marketing excellence.
about the job
Develop and execute paid digital media strategies to enhance brand awareness, engagement, and demand generation.
Manage campaigns across paid social platforms (e.g., LinkedIn, Facebook, WeChat, Twitter) and programmatic media networks.
Oversee paid search initiatives, ensuring optimization for performance and ROI.
Collaborate with internal marketing teams and external media agencies to align paid strategies with broader marketing objectives.
Analyze data flow and user journeys to enhance ad personalization and audience segmentation.
Ensure seamless integration of paid media efforts with CRM, marketing automation, and analytics platforms.
Generate reports and actionable insights using analytics tools (e.g., Adobe Analytics, Tableau, Datorama).
Manage multiple campaigns simultaneously while maintaining high-quality execution and adherence to deadlines.
skills and experience required
... 3-5 years of experience in digital media management, with a focus on paid social, programmatic advertising, and paid search.
Strong understanding of B2B marketing strategies and the ability to optimize campaigns based on audience behavior and data insights.
Prior experience in digital media agencies or campaign management roles with hands-on execution of paid media campaigns.
Strong time management skills and a proven ability to deliver high-quality work under tight deadlines.
Analytical mindset with the ability to interpret trend data and optimize campaigns accordingly.
Hands-on experience with web analytics (Adobe Analytics, Google Analytics) and reporting tools (Datorama, Tableau) is a plus.
To apply online please use the 'apply' function, alternatively you may contact Marvy Toor at 97303469. (EA: 94C3609/ R23112316)
