- Leading blockchain-based payments technology provider.
- Marketing Associate to be in-charge of the company’s social media platforms .
Marketing Associate (Web3)
about the company
Our client is a leading blockchain-based payments technology provider. With concrete plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025.
key responsibilities:
- Develop and implement strategic marketing campaigns to increase awareness and user adoption of blockchain-based solutions.
- Execute digital marketing initiatives across multiple platforms, ensuring alignment with business goals.
- Build and nurture online communities on platforms such as Discord, Telegram, and other blockchain-focused networks.
- Engage with users to foster meaningful interactions, address concerns, and enhance community participation.
- Plan and take part in online discussions, AMAs, and virtual events to drive brand engagement.
- Produce compelling content such as blogs, videos, social media posts, and newsletters to educate and inform audiences about Web3 developments.
- Collaborate with designers and content creators to develop impactful marketing materials.
- Manage the brand’s social media presence across platforms like Twitter, LinkedIn, and emerging Web3 spaces.
- Analyze industry trends, competitor activities, and audience insights to refine marketing strategies.
- Monitor key performance indicators (KPIs) and assess the effectiveness of campaigns using analytical tools.
- Partner with external agencies, influencers, and industry players to expand brand reach.
- Stay updated on regulatory requirements and advertising guidelines related to crypto and blockchain marketing.
- Work closely with internal teams—such as product, sales, and content—to align marketing efforts with overall business objectives.
- Continuously evaluate user feedback and market data to optimize marketing tactics and engagement strategies.
qualifications and experience:
- 3-5 years of experience in digital marketing, with at least 2 years focused on blockchain, crypto, or Web3.
- Bachelor’s in Marketing, Communications, Business, or relevant.
- Strong understanding of blockchain technology, decentralized applications, and cryptocurrency ecosystems.
- Proficiency with digital marketing tools, including analytics platforms, SEO software, and social media management systems.
- Ability to create engaging content that simplifies complex blockchain concepts for diverse audiences.
- Experience in community management across various Web3 and social platforms.
- Data-driven mindset with expertise in performance tracking and campaign optimization.
- Strong written and verbal communication skills.
- Comfortable handling confidential information with professionalism.
If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of our journey.
(EA: 94C3609/ R23112482)
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