- Role overseeing the F&B arm of the brand’s experience stores regionally.
- In charge of the brand assets of the stores.
Regional F&B Creative and Experience Manager (Fashion Brand)
about the company
Our client is a globally renowned fashion brand that is expanding its experience stores worldwide. With concrete plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025.
key responsibilities:
- Oversee the development and adaptation of brand assets for the F&B chain, including packaging design (tissues, paper cups, paper bags, etc.), ensuring alignment with global brand guidelines while catering to local market nuances.
- Develop localized creative solutions for each market, considering language, culture, and consumer preferences.
- Ensure all creative assets align with global brand guidelines while allowing for market-specific adaptations that resonate with local consumers.
- Lead the development of creative concepts and assets for seasonal campaigns, special events, and promotional activities (e.g., Christmas, Lunar New Year, local festivals).
- Collaborate closely with cross-functional teams, including marketing, operations, and store teams, to ensure a seamless customer experience.
- Manage external creative agencies and vendors to deliver high-quality, on-brand materials.
- Support the expansion of the F&B experience in eight key markets across the region.
- Partner with global and regional teams to maintain brand consistency across all touchpoints while ensuring relevance for APAC markets.
- Stay updated on design trends and consumer behaviors in the F&B industry to drive innovative and engaging experiences.
- Continuously seek new ways to enhance the customer journey, ensuring a premium and memorable experience at every touchpoint.
qualifications and experience:
- 3-5 years of experience in creative development, brand experience, or marketing, within the F&B sector.
- Open to those with a background in marketing agencies specializing in F&B.
- Strong knowledge of brand identity, packaging design, and localization strategies, preferably across diverse APAC markets.
- Ability to manage multiple projects and stakeholders across different regions and cultures.
- Strong project management skills, with experience handling creative briefs, production timelines, and vendor negotiations.
- Passion for delivering exceptional customer experiences through design and branding.
If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of our journey.
(EA: 94C3609/ R23112482)
...
