About the Company
A global Chinese Consumer Electronics MNC is seeking a visionary Global Marketing Manager to lead its global brand strategy and regional marketing teams. This is a newly created role, based in Singapore designed for a highly entrepreneurial leader who thrives in dynamic, high-growth environments.
With a strong presence in cross-border e-commerce, the company specializes in manufacturing consumer electronic products. Its sales channels include Amazon, B2B partnerships, independent websites, domestic e-commerce platforms, and international niche platforms. The company operates across key markets, including North America, Western Europe, Japan/Korea, Southeast Asia, Central & Eastern Europe, China, and Mexico.
Starting in 2025, the company is shifting to a country/region-focused sales model, integrating all sales channels within each market. This strategic transformation requires a bold marketing leader to drive global brand expansion and localized execution.
About the role
As a Global Marketing Manager, you will be responsible for leading regional marketing initiatives across South-East Asia and North America. The ideal candidate must possess:
... - Entrepreneurial Leadership – Ability to build brands from 0 to 1 and drive innovative, cross-border marketing strategies.
- Global Strategy & Execution – Expertise in designing and implementing global market strategies that enhance brand visibility and conversion.
- Localization Expertise – Deep understanding of regional market nuances (e.g., price sensitivity in North America, sustainability focus in Europe, precision-driven consumer preferences in Japan/Korea).
- Cross-Channel Marketing Mastery – Strong experience in Amazon advertising, e-commerce platforms, and omnichannel marketing strategies.
Key Responsibilities
- Delivered quarterly performance reviews and growth roadmaps across channels and product categories
- Enhanced Amazon performance through listing optimization, SEO, A+ content, and seasonal ad campaigns (e.g., Prime Day, Black Friday).
- Established partnerships with regional KOLs and Public Relations channels to drive brand awareness and credibility.
- Curated localized social media campaigns and developed customer loyalty programs tailored to regional behaviors.
- Ad-hoc duties as assigned.
Skills Requirements
- Bachelor’s degree or higher in Marketing, International Business, or a related field (MBA preferred).
- 6+ years of experience in cross-border e-commerce, with a proven track record of leading high-growth marketing teams or projects exceeding USD$15,000,000 Revenue / yearly
- Expertise in Direct to Consumer brand launches (0 to 1 stage) and multi-channel integration (Amazon Brand Stores, B2B, third-party platforms).
- Hands-on experience with SEO/SEM, Amazon Ads, Google Analytics, and ERP systems.
Preferred Experience
- Industry experience in Consumer electronics, consumer goods / technology, retailer / software technology background.
- Expertise in emerging markets (e.g., Mercado Libre, Lazada) or agency/consulting backgrounds in digital marketing.
Why Join?
This is a highly entrepreneurial, newly created role with the opportunity to shape the global marketing strategy of a fast-growing consumer electronics brand. If you are a dynamic, innovative leader eager to build and scale a global brand, we invite you to be part of this transformative journey.
If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.
(EA: 94C3609/ R1654425)
