- Domestic / Local role
Our client is an iconic and reputable organisation within the FMCG / personal care industry. Their portfolio consists of world-renowned, award-winning brands and is consumed by millions worldwide.
Job description
Reporting to the Head of Marketing, Brand Manager is responsible for brand communications, planning and implementation of brand marketing initiatives throughout consumers’ journey. This support is vital for smooth implementations and in a timely manner towards achieving the set objectives which is aligned with overall brand objectives and targets.
- You will be responsible for new product launches or relaunches support, A&P Budgets, integrating ATL, digital & BTL plans. Brand manager is accountable for brand marketing A&P budget of Brand category.
- Have in-depth understanding of the target audience and drive the development of brand communications / marketing initiatives in line with brand strategies for the business
- Lead in implementation and execution of approved brand activities and campaigns in line with brand strategy and work closely with all relevant parties (internal and external)
- Key driver in penetration strategies and plans including strong understanding of target audience needs & behavior and engaging them in relevant touchpoints.
- Develop and deliver effective marketing campaigns to drive brand awareness and conversion through various touchpoints such as digital platform, social media, BTL in-store & communications.
- Key driver in development and implementation of integrated marketing support for new product launches, relaunches, and other marketing campaigns
- Work closely with media agencies and contribute ideas and input into the 360 marketing plans for ATL, digital, BTL events and in-store activities during annual business plan.
- Work closely with agency on activation activities at relevant touch points such as in-store, on-ground and development of POSM / Communication materials including Brand Imagery and ensure it is within Brand guidelines.
- Actively contribute and participate in meetings with internal teams (sales, innovation and product development, finance, and product supply) and external parties (media agencies, social media agencies, research agencies and creative agencies).
- Key driver for Ecomm platforms, in terms of communication and marketing support to drive traffic and conversion. Work closely with the sales team, creative designer, and media team.
Monitor, report and analyze:
o post evaluation and learnings of brand activities and campaigns.
o monthly commercial report
Requirements
- At least 5 years working experience in Brand management / marketing with MNC exposure within the FMCG industry
- Excellent communicator and collaborator
You will be part of an organisation that takes pride in its vision in continuous product innovation in the long term.
To apply online please use the 'apply' function.
(EA: 94C3609/ R1325492 )
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